You Don’t Need Another Instagram Strategy…
You need a makeup business mentor who’s actually lived this. Who’s built a real business and kept her life intact; brushes, babies, bridal seasons and all.
A lot of marketing guru’s will tell you to “just post more”
But they won’t help you figure out how to do that when you’re already exhausted & overwhelmed:
✖️ Cleaning brushes at midnight before a 6am start time
✖️ Skipping birthdays, events, and weekends just to stay booked
✖️ Scrambling to show up online while juggling… everything
✖️ Feeling invisible while other MUAs get brand deals, bookings, and all the attention
✖️ Getting ghosted after quoting, then questioning your prices (and your talent)
I get it. Because I’ve been you!
And the last thing you need is another “just be consistent” content plan.
But I don’t just teach you a strategy, I’ve lived it.
And I created a proven Framework to scale your freelance makeup business in a way that aligns with your life and values.
Over the past 19 years, I’ve:
Built a six-figure makeup business while raising three kids Juggled bridal seasons, built a bridal team & won numerous awards Learned how to pivot when life changed And created a business that let me only work weekdays while still earning a full-time income and attracting dream clients.
“I know I should post more, but after a full day of work, I’m exhausted.”
“I want to raise my prices, but what if clients go somewhere cheaper?”
“Some weeks I’m fully booked—other weeks? Crickets.”
“Being an MUA feels lonely. Who do I turn to for real biz advice?”
These aren’t just things I hear from clients—they’re things I used to say myself.
That’s why I don’t hand you another cookie-cutter content plan or tell you to “just be consistent.” I look at the whole picture:
Your online presence- Your client experience
- Even your artistry
Your online presence
Your client experience
Even your artistryBecause every piece of your brand impacts how much you can charge, how often you get booked, and whether clients see you as just another MUA—or a must-have expert.
Here’s how I help you build a business that works for you—not one that drains you:
- Industry-Specific Coaching – Tailored strategies focused on your biggest gap: client attraction, conversion, retention, or management.
- Business + Artistry Refinement – I help you refine your craft and your business to book premium clients with ease.
- Beyond Social Media – We look at Social Media but also so many other important touch points because Instagram isn’t your only path to profit.
- Pricing & Client Strategy That Works – No more questioning your worth, undercharging, or getting ghosted.
- Real, Actionable Plans – No fluff. No “just manifest it.” Just clear steps that actually work.
Industry-Specific Coaching – Tailored strategies focused on your biggest gap: client attraction, conversion, retention, or management.
Because growing your makeup business should feel empowering—not exhausting.
Ready to stop guessing and start growing your makeup business?
Let’s figure out the next best step—together.guru
