6 Steps to Transition from Wedding to Photoshoot Makeup Bookings
October 5, 2023
If you’re looking to transition from bridal to fashion and editorial work, you’re in the right place. Trust me, these six steps are your roadmap to getting booked for fashion photoshoots in no time.
1. Curate Your Dream Portfolio with a Vision Board on Canva
Just like you, I love getting inspired by various makeup looks. So, why not create a vision board using Canva? Fill it with categories like Beauty, Macro Beauty, Fashion Editorial, Portraits, Fashion Commercial, and make sure to include a range of skin tones, face shapes, and colors. Remember, it’s not about copying but letting these inspirational photos guide your creativity.
Hint: I’ve been thinking of creating a lesson about making the perfect vision board. If you’re interested, let me know!
2. Network with Local Modelling Agencies
When it comes to reaching out to local modelling agencies, be prepared and show up with a mood board. This will help them get a sense of the makeup looks you’re aiming to create and if it aligns with the models they are developing. Ask if they have any development models in need of social content—this can be a win-win for both of you.
Start your test shoots with a fresh, clean base, and get creative from there. For a more editorial edge, consider simplifying certain elements. For instance, try skipping the mascara or going light on the foundation. This less-is-more approach can make your looks stand out and show off your range. Aim to nail down at least 4-5 diverse looks per shoot. Play around with different accessories, hair styles, and makeup shades to truly showcase your versatility and skillset.
And let’s be real, who doesn’t love content days? There’s nothing like the buzz of being in a creative zone where you can let your makeup artistry shine without any time pressure. It’s your playground, so let those creative juices flow!
3. Master the Art of Showcasing Your Work Online
You’ve put in the hard work to create these stunning looks, so make sure they get the attention they deserve! Snap high-quality photos and videos and consider turning them into Reels or TikToks to amp up the engagement. Don’t shy away from asking the model to share your collab—after all, it benefits both your audiences.
But the key to jaw-dropping visuals isn’t just about the makeup. It’s also about the quality of your shots. So, make sure you’re working with good lighting and a solid lens. While a phone’s camera can do wonders these days, a DSLR will take it to the next level. Experiment with different angles to capture the true essence of your work, and have some accessories on hand to change things up and keep it fresh.
4. Research and Connect with Local Photographers
Want to know a little secret? Building a network is crucial, and photographers are key connections. Start by checking out the photographers that local modelling agencies are using, or better yet, ask the agency directly if they have photographers who do test shoots.
If you find photographers who are new to the industry and looking to build their portfolios, that’s your perfect match! You both get to experiment and learn without the pressure of a a high pressure gig. Reach out and introduce yourself, then offer to collaborate on a free test shoot.
But before you dive in, make sure you’re clear on the details. Get an agreement on high-res, re-touched photos and a set timeframe for when they’ll be edited and delivered. Trust me, you don’t want to be waiting around forever for your work to come back to you—I’ve been there!
And here’s a little pro tip: stagger the release of your portfolio. In the fast-paced world of fashion, if you’re continually putting out fresh work, it gives the impression that you’re the makeup artist everyone wants to book!
5. Get Your Work Published in Magazines
So, you’ve built a killer rapport with a photographer whose style just vibes with yours? Time to level up! Approach them about submitting a new shoot or concept to a magazine. Trust me, there’s nothing like seeing your work on glossy pages or a high-profile website to up your cred in the makeup world!
I recommend registering yourself on Kavyar. It’s a great platform to submit your shoots to both online and print publications that attract the type of work you’re gunning for. Plus, it gets your name out there, and in this industry, visibility is everything.
A quick note on the legal side of things—don’t skip this part! Make sure you get a release form signed by everyone involved: the model, the agency, and the photographer. You don’t want any legal issues coming back to haunt you. Need a sample release form? You can grab one HERE. Also, remember that your awesome photos can’t be shared anywhere until after the magazine is published. Many magazines want the first dibs, so keep that in mind!
6. Maximize Exposure From Your Published Work
Once that magazine’s out, you’re free to go on a sharing spree. Whether it’s the fashion stylist, hairdresser, assistants, or even the venue where the shoot happened, tag ’em all so everyone re- shares your work and celebrates with you, bringing more eyes on your talent. This is your moment to bask in the spotlight and also help them get a slice of it.
You can rinse and repeat this process with multiple magazines every month! Before you know it, you’ll have a portfolio that’s bursting with print and online work, ready to attract potential clients. We’re talking about the kind of clients who’ll not only pay you, but whose gigs you’ll actually want to take!
Ready to Dive Deeper?
Feeling fired up? If you want to uncover every little secret behind turning your bridal and fashion makeup game into a money-making machine, hop onto my waitlist for my online freelance makeup business course.
It’s designed for fab makeup artists like you who are ready to level up and live the dream.
I hope this guide lights up your path! Any questions? Hit me up! Sending you all the positive vibes for your future editorial makeup bookings!