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How to be an Inclusive Makeup Artist in the Wedding Industry

How to be an Inclusive Makeup Artist in the Wedding Industry

Aleksandra Pinneri

September 5, 2023

We’re in 2023, and inclusivity isn’t just a trend—it’s a must-have in your makeup artistry toolkit. I’m not just talking about having a diverse range of foundation shades, although that’s crucial too. No, I’m talking about the language we use, the energy we put out, and the vibe we create for every client that sits in our chair.

Why Inclusivity Matters: The Stats Speak Volumes

If you’re a makeup artist specializing in weddings, you want to know this; 1 in 5 adult members of Gen Z identify as LGBTQ and since 56% of the adult LGBTQ+ population is under 35, according to UCLA’s Williams Institute, and that’s just the folks aged 18-34! So, this isn’t just about doing the right thing; even though it very much is, but it’s also an important change to adapt to in your freelance makeup business. Ignore this, and you’re missing out on a huge market share, not to mention making people feel excluded and unseen and not making this world a better place.

Why Inclusivity Is The New Skill in Your Kit

Being an inclusive artist is more than just a feel-good move; it’s essential for your business. As makeup artists canvas is the human face, and the human experience is as diverse as our eyeshadow palettes. Making sure everyone feels welcome and awesome is the new level of skill we all need in our kit. But inclusivity starts from the moment we make first contact. If you’re in the wedding makeup business, your first impression has got to be as inclusive as your services. It’s the must have for converting those leads into bookings and making the client feel validated and safe.

Language Check!

I know, I know, it’s super easy to slip up and let a ‘bride and groom’ out when you’re chatting. Hey, nobody’s perfect! But a tiny tweak in your lingo can make a world of difference and just trying is appreciated.

I took a hard look at my own content and yep, even I had words like him, her, bridesmaids lurking around. Got me thinking, how many of us have actually reviewed our contracts and questionnaires to make sure they’re inclusive? So I spent a very long time going through all my touch points in my bridal business and thought id share some helpful tips to excite you to do the same in the spirit of being an open book, sharing and not gate keeping.

Your Website & Socials: No-brainer. Update your ‘About’ page, service descriptions, and social posts to shout your love for ALL couples. Use “marriers,” “partners,” and “wedding party,” okay?

Email Etiquette: Hit ‘reply’ and instead of a ‘Hi Bride and Groom,’ go with a warm ‘Hello Partners’ or ‘Dear Marriers.’

Contracts and the Fine Print: Yup, those too. Revise and refresh. Think “couple,” “partners,” or “marriers.”

Social Media Realness: Show off the beautiful diversity of couples you’ve glammed up. Keep your captions fun and open to all!

Workshops and Training: If you’re sharing your skills, make sure your materials reflect your vibe by using inclusive language.

Networking: Step into that industry event introducing yourself as the Hair & Makeup Artist for “all marriers,” not just brides, ya know?

Shower Power: Hosting a bridal shower? Nope, it’s a ‘wedding shower’ now!

My takeaway? If we don’t get on board, we’re not just missing out on clients today; we’re ignoring what’s clearly the future. And let’s not forget, this isn’t just about business; it’s about making every client feel like the amazing human they are.

Simple Switches for Inclusive Language

Ready to roll? Here’s how you can easily freshen up your lingo:

Let’s Get to Work!

Want to be an inclusive makeup artist?

Being truly inclusive isn’t just about getting more bookings. It’s about building a beauty community that’s kinder, more accepting, and way more fabulous for everyone involved.

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